Marketing your new massage therapy business
Marketing your business can be a challenge. What type of marketing should you do? I’m sure many of you have heard “word of mouth is the best form of advertising/marketing. Yes this may be true, but it takes time to develop your business on word of mouth alone.
One of the first things you need to do is create a marketing budget. How much should you spend? Try not to think of this as a number, but rather a percentage of your current clientele. Can you afford to set aside 3% to 5% of your weekly revenue for marketing? If you start to look at your marketing plan this way you may be able to afford to budget more than you originally thought.
Once you have decided on the budget, you need to decide what form of marketing you will use. There are many different types of marketing. Word of mouth, can be more than just satisfied clients talking about you and your services.
On average a happy client will tell 2 to 3 people about their positive experience. If that same client has a bad experience (in their opinion) they will tell ten times that number of people. This is why you need to get out into the community and spread your own message. Networking groups are a great way to create your own positive message and share it on a regular basis. Groups like your local Chamber of Commerce, Business Networking International (BNI), Lions Club, Rotary Club can be a valuable use of your time. These groups often cost very little to join. Remember its called “Networking” for a reason, you need to be an active participant if you want results.
Print ads and phone books are probably the second form of advertising many turn to after word of mouth. Many massage therapist have varying results with print ads. If you want to increase your ads effectiveness try using a picture of yourself and keep it simple. We all have a lot we want to say about our business, but to much information tends to confuse readers. If you are having a hard time planning your ads try consulting a marketing business in your town. A marketing consultant can prove to be one of your best investments.
Signs are a huge part of marketing your business. This is one advertising expense you should not skimp on. A quality sign can give a potential customer a great first impression which could be the deciding factor in choosing you over your competition. There are many types of signs available such as Window lettering, Banners, Hand Carved Signs, Back lit signs, just to name a few. One important thing to remember is always check with your local zoning for sign applications and restrictions.
The Internet can be another way for LMT’s to reach new clientele and stay in touch with existing clients. Many massage therapist will try to save money and have their friends build their website or maybe even try to do it themselves. At first this approach may appear to be the best option. Many of you probably have talented friends who build websites on the side just as a hobby or they may be willing to build a website in trade for massage. Or you may be considering to invest in a web design program and build the website yourself. Don’t forget you have another option, you can always hire a professional web designer. This option is often the best because they are professionals and understand how search engines work and they will be able to do more than build a nice looking website. They will be able to help you build a website that will help your business stand out on the web, that attracts new customers. When choosing a new website designer please understand that just because you spend more money doesn’t always mean you are getting a better website. A basic website should cost $1500 or less.
- Web Page Design
- Search Engine Optimization
- Web Page Optimization
- E-commerce Optimization
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